Content written “before the pivot” to the current format
Why It’s Important Why be on Pinterest at all? The short answer is, you want referral traffic, and Pinterest is basically built for just that. It’s sold to us as a place to get ideas and inspiration – which it is – but you’re a business person. You know what it really is. It’s a …
Keywords are one of your greatest assets when it comes to choosing topics to write about, organizing content, researching potential products and driving traffic to your site. The problem is finding the right ones. There is a whole big industry just around that part of online marketing. You can part with a lot of money …
In a previous post (How to Use Keywords) I covered the three broad categories of how keywords are used. In this one I will focus on how they are used in driving traffic. specifically I will give you a list of some of the most common ways in which you can include keywords to make …
Keywords can be used in so many ways, but let me simplify it. I Think of them as having three main purposes into which all the others can be categorized. Market Research Topic Selection Driving traffic Even at that, the lines between one function and the other get kind of fuzzy. Using Keywords for market …
TL;DR: Keywords are – um key words in your content that can be used to drive traffic to your site. They are at the core of SEO which is what it’s all about, but then isn’t all about, but then is again. What are Keywords? Stick with me here for just a few seconds… A …
What happens if you know you need social media in your marketing plan, but you just don’t feel like it? TL;DR: There is one platform that stands out above the others when you’re starting out. I tell you which one (Spoiler alert: It’s Pinterest) and why it’s the best choice for introverts and others with …
TL;DR: Provide value to people by providing them with helpful information they need, which will move them forward on their path to their goal. Ideally it is a topic with plenty of existing content and products available. Also I reveal my dirty little secret. This is the third and final part of a three-part series …
Now that you have decided on the broad topics to write about, here are some tools and tactics to come up with individual topics. These will help you decide on the right ideas to write about, and produce content that is both informative and interesting. (If you haven’t decide on those broad topics, you may …
If you’ve gone through the process of choosing your niche and defining your audience, you probably have at least some Idea of what topics you should be blogging about but may not really know exactly how to fit them all together. Just writing about what you feel like writing about isn’t good enough unfortunately, unless …
In today’s business world, content is everything – especially when your business is base online. The better you can tailor your content and products to serve their needs and solve the problems they face, the more likely you are to succeed. But how do you identify your audience/customers so that you can shape your content …